Silver ADDY for “Rise and Shine”featured

Last summer, I had the pleasure of working on an anthem promotional video for Missouri State’s College of Arts and Letters. I called it “Rise and Shine” — a big, optimistic title for a big, optimistic promo.

It was an ambitious project, and luckily, it was also a dream production, blessed with a great crew, talented cast and perfect weather. The promo has been quite well received, and recently it earned recognition from the American Advertising Federation (AAF).

“Rise and Shine” received a Silver American Advertising Award (ADDY) from AAF, which feels really nice because it was recognized within a broad advertising field (rather than specifically within a higher education context). All of which demonstrates that with the right concept and execution, higher ed can be just as appealing as cars, beer or shoes.

A special shoutout goes to my friends and collaborators over at Springfield-based production company Locke + Stache for coming on board and believing in the project. It was tons of fun.